Kawaii Japan's culture of cute is a book by author Manami Okazaki that documents Japan's kawaii culture in all its manifestations. We interview some of the most famous Japanese shojo manga artists, illustrators, designers, artists who encapsulate the kawaii aesthetic in their work. All photos under creative commons, feel free to use for non-commercial usage, but check with me first as some of the photos are not mine: meowth23@gmail.com
Monday, 16 July 2012
Fruits
If anyone asked me who the most influential and important person in Harajuku fashion is, hands down, I would say Aoki from the legendary magazine, FRUITS. The term FRUITS has become synonymous with Tokyo street fashion, and the magazine itself created a platform for kids to get published and encouraged increasingly creative and off the wall ensembles. If the world knows about Harajuku street fashion, it is very much due to FRUITS mag, and the PHAIDON book. Moreover, the full length street snap aesthetic is shamelessly ripped off by other photographers and websites. Went to Aoki's studio in Harajuku, nice, super chill guy -- the image above is the very first FRUITS cover.