Saturday, 16 June 2012


Finally moving into Harajuku, the mecca of Kawaii culture. The book will feature some of the more interesting labels, innovative ideas and fashion that borders on art. 

Japanese school girls are something of a pop culture icon in Japan, and abroad (kill bill, various manga such as Sailor Moon, films like Battle Royal, etc)  and Conomi are a seifuku (school uniform) fashion label, that celebrates the  cult of joshiko. More than aware of their consumer and purchasing power, school girls in Japan are the ultimate symbol of youth. Conomi make unofficial, preppy school uniforms for students who go to schools that don't require school uniforms, or for weekend wear. If you are in France, go check them out at Japan Expo in July.