Monday 16 July 2012

Fruits

If anyone asked me who the most influential and important person in Harajuku fashion is, hands down,  I would say Aoki from the legendary magazine,  FRUITS. The term FRUITS has become synonymous with Tokyo street fashion, and the magazine itself created a platform for kids to get published and encouraged increasingly creative and off the wall ensembles. If the world knows about Harajuku street fashion, it is very much due to FRUITS mag, and the  PHAIDON book. Moreover, the full length street snap aesthetic is shamelessly ripped off by other photographers and websites.  Went to Aoki's studio in Harajuku, nice, super chill guy -- the image above is the very first FRUITS cover.